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ICOM MPR

ICOM MPR

International Committee for Marketing and Public Relations

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August 27, 2024

Let’s Vote: New Name for MPR Meeting

Our Online Voting Tool for MPR members is already open.

Members can approve or reject the new name of ICOM COMMS. Voting will close on October 29, and the results will be announced during the MPR General Assembly.

A big thank you to everyone who participated in our two-round open call to change our acronym! With 41% of the votes, COMMS—ICOM international committee for communications, marketing, and audience engagement—won.

Other candidates were PUBLIC (20%), COM (12%), PEOPLE (9%), and keeping MPR as it is (18%).

This process is part of an update of ICOM’s brand. We are also monitoring other International Committees to analyze how other acronyms are changing as a case study.

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