7.5 minutes Hot Desk

The ICOM MPR Challenge 2020: 7.5-Minute Hot Desk


All members of ICOM-MPR are invited to discuss the topic “Narratives – Long Story Short” with an expert of their choice


Here comes Interview No 8: Our ICOM MPR treasurer, Björn Stenvers (NL) is talking to Tasia Duske (US)

Ms. Tasia Duske, is CEO of Museum Hack, Inc 5000 renegade tour company that is spreading the good word: Museums Are F***ing Awesome! Tasia’s expertise is in scaling scrappy startups to become stable, profitable companies. At Museum Hack, a 100% bootstrapped and fully remote organization, this work includes overseeing revenue growth from $1.2 million in 2015 to $2.7 million in 2017, and a team that has expanded from 30 people to 65.

Tasia has a Master of Science in Clinical Psychology from Eastern Washington University, and is a fierce advocate for bringing joy, passion, creativity and integrity to your work.

Mr. Björn Stenvers is CEO of ECF and Museum marketing expert. He gives lectures in e.g. Russia at MSSES and RENAPA and holds many board positions from the Russian Fine Art Museum in Yerevan, Diamond Museum Amsterdam to the Heritage board in Brest, Belarus.

Please click on the pict to follow the link to youtube.


 Here comes Interview No 7: Our ICOM vice chair Deborah Ziska is talking to Lucimara Letelier

Lucimara Letelier is the development director, Museum of Modern Art of Rio de Janeiro (MAM Rio) in Brazil.

Lucimara Letelier reveals how MAM Rio has reinvented itself as a cultural hub in the midst of the COVID crisis with a focus on experiences and new narratives of regeneration, multiculturalism, experimental ideas, and integration of the museum with the territory and the city of Rio de Janeiro. She discusses new initiatives that include free admission (with suggested contribution), new curators who will address the African diaspora and social causes, sustainability and new programming in the museum’s park, a new online cinema channel, the reopening of the museum’s school, and much more! Learn more: www.mam.rio

Lucimara Letelier manages fundraising, marketing, and communications, and works with senior management on rebranding for MAM Rio. She has worked in the cultural and nonprofit sectors for 20 years. She founded Museu Vivo (Live Museum) and served as deputy director of arts for the British Council and head of fundraising at ActionAid, all in Brazil. She earned her Master’s in Arts Administration at Boston University and studied Design in Sustainability at Gaia Education. She serves on the boards of ICOM Brazil and ICOM MPR and was selected to teach at ICOM’s Training Center teacher in China in 2018.

Deborah Ziska is a writer, filmmaker, and communications consultant, who also teaches “Museums of the Americas: Facing Challenges in the 21st Century” at Johns Hopkins University.  For two decades she was chief of press and public information at the National Gallery of Art, Washington, which she joined in 1988. She has worked in education, health, television, women’s rights, and international development. She is vice-president of ICOM-MPR and serves on the Advisory Committee of the Art Museum of the Americas at the Organization of American States, in Washington, DC, where she resides.

Please click on the pict to follow the link to youtube.


Here comes Interview No 6: Our ICOM MPR chair, Matthias Henkel is talking to Andreas Görgen (D)

Dr Andreas Görgen is Director-General for Culture and Communication at the Federal Foreign Office of Germany.

Andreas Görgen would have been the keynote speaker for our originally planned conference. We are very pleased that he was available for this interview. His remarks underscore the high political significance museums have in the global context.The interview deals with the beauty of diversity and the great challenge of developing a new strategy of collaboration and cooperation among cultural assets and museums in the field of cultural policy in a global context.

Please click on the pict to follow the link to youtube.

Here comes interview No 5: Our ICOM MPR board member Joy Chih-Ning Hsin is talking to Carol Scott (GB)

Carol Scott takes a birds-eye view of the concept of meta-narrative, Beginning with a definition of meta-narratives and a brief discussion of how they are constructed, she goes on to look at how museums’ meta-narratives are affected by a combination of institutional purpose and their role as cultural agencies which reflect the dominant narratives of wider societies. Meta-narratives are, however, subject to challenge and Carol concludes by looking at the impact of recent changes to meta-narratives which are having profound impacts on museums.

Please click on the pict to follow the link to youtube.

Carol Ann Scott is an international museum consultant who specialises in museum value. She has published widely in this area, most recently ‘Museums and Public Value: taking the pulse’ (2019) and ‘Museums, Branding and Values: harnessing the future’ (2020). A selected list of her publications can be found here. She has been a member of the ICOM Executive Board since 2016 where she has served on the Strategic Planning Standing Committee and the Covid-19 Working Group. A former Chair of both ICOM UK and Museums and Galleries Australia, she is now based in London UK and is Director of Carol Scott Associates.

HOST: Joy Chih-Ning Hsin

Joy Chih-Ning Hsin is currently the Chief of Education and Extension Division at the National Museum of History, Taiwan. She is also the board member of ICOM MPR and Chinese Association of Museums (CAM), and teaches postgraduate at several universities for Museum Studies. Joy is a co-author and the chief editor of Museum Branding: Redefining Museums for the 21st Century, selected papers from the ICOM MPR 2014 Conference which was published by CAM in 2015 and is accessible: here.


Here comes interview No 4

Guest: Thomas Eser PhD (Nuremberg)

Sometimes you lose the challenge to win something even bigger. Together with Thomas Eser, we talked not only about narratives and storytelling, but also about how museums can learn from art itself in their communication. And on top of that, we now know what the rhinoceros of 1515 is all about. For this – I think – a double challenge is well worthwhile.

Thomas Eser PhD. is arthistorian and since January 2020 director general of the municipal museums of Nuremberg. He studied art history at the University of Augsburg with a doctoral dissertation on German Renaissance sculptor Hans Daucher (1994). Subsequently he became research fellow at the Dept. for Prints and Drawings at the Germanisches Nationalmuseum (GNM), where he afterwords was in charge for several exhibitions and research projects on late medieval and early modern research topics. He was also member of the scientific staff that compiled the standard reference book on Nuremberg goldsmith works. 2007 he became coordinator of the Nationalmuseums new research- and exhibition-projects relating to Albrecht Dürer, including the very succesfull show “The Early Dürer” in 2012. Since then he was the GNM’s curator for Scientific Instruments and History of Arms. In 2014 he curated an exhibition on the museums famous “Henlein Watch” and organized an jubilee exhibition on “Luther, Columbus and the Consequences”, celebrating the 500st anniversary of the Reformation in 2017. Research on Albrecht Dürer will attend him further on: The Albrecht Dürer House in Nuremberg now belongs to the institutions he is responsible for in his function as director general.

HOST: Matthias Henkel – Chair of ICOM MPR

Link to the Interview

… and you can find it on Facebook



Here comes the third interview:

Guest: Michael Wolff RDI

Michael is co-founder of Wolff Olins, and now, as Michael Wolff and Company, he continues to work with clients around the world both as a designer and creative advisor on brands.

A former President of the CSD and the D&AD, Michael has given talks and interviews in Argentina, Australia, Brazil, China, Latvia, The Netherlands, India, Mexico, Norway, Russia, Sweden and Singapore.

He’s a visiting Professor at Central St Martins (The University of the Arts in London) and at Cape Peninsula University of Technology (Cape Town South Africa). He’s a Senior Fellow at the RCA (The Royal College of Art) and a member of the UK’s faculty of Royal Designers for Industry.

“I’ve never stuck to one view of what is good in design. My personal goals have always been to help organizations to express themselves, in their own particular way, for the benefit of anyone with whom they’re involved. And to do this in a way that brings value to everyone and to the world we all share.”

HOST: Cecilia Martin – Arts and Culture Brand Strategist

An innovator by nature, Cecilia Martin is a brand consultant, workshop facilitator and inspirational speaker with over 15 years of experience. Her work supporting museums, arts and cultural organisations across the UK and Europe aims to connect culture with people in new ways, exploring boundaries and realising new possibilities. With Jane Wentworth Associates, London, Cecilia worked on the development of brand strategies for cultural institutions such as the Philadelphia Museum of Art, Garage Museum of Contemporary Culture, Windermere Jetty, King’s College Cultural Institute, Guggenheim UBS MAP Global Art Initiative, amongst others. Cecilia also co-founded Lava Lab in Amsterdam, a hub for innovation, strategy, design, and technology that brought to life interactive storytelling projects such as the #GoldenAge app. Cecilia strongly believes in the power of collaboration to develop groundbreaking ideas and has been part of the development of transmedia brand approaches for organisations like Art Fund, National Museum of World Cultures, International Institute of Asian Studies, osloBIENNALEN, Wiener Konzerthaus, and Child Helpline International.

Cecilia is board member of ICOM MPR.

Link to the video with Michael Wolff
… and you can find it on Facebook


Here comes the second interview:

Guest: Paolo Verri

Paolo is an expert in urban development and major events with particular innovation skills in public policies and involvement of the territory. Publisher, cultural organizer, urban development expert, Paolo Verri at the age of 27 was the youngest director of the Turin Book Fair, which he directed from 1993 to 1997. In 1996 he built the first edition of the Music Hall which immediately becomes a trade fair success with over 120,000 visitors. Later he was director of the strategic plan of the city of Turin and the metropolitan area, integrating projects, such as Torino Wireless and Turin’s winning nominations for World Book Capital (2006), home of the Winter Universiade (2007), as well as first World Design Capital (2008). He was the director of the Sponsor Village of the Winter Olympics and the 2006 Paralympics.
He was director of the Italy 150 Committee for the 150th anniversary of the Unification of Italy, for which he oversaw the exhibition system planned at the Turin offices – Officine Grandi Riparazioni ) and the Royal Palace of Venaria Reale.
From 2011 to 2014 he successfully managed the candidacy of Matera as European Capital of Culture for 2019: Matera was in fact designated Capital for 2019 on October 17, 2014. At the same time, from 2013 to 2015 he directed the schedule of events and exhibition contents of the Italian Pavilion of Expo Milano 2015. Since April 2015 he has been General Manager of the Matera-Basilicata 2019 Foundation, a body that manages the implementation of the Matera 2019 application program. Collaborates with numerous companies such as the Marzotto Foundation, with TTG Incontri – Rimini Fair for the launch of the new Art & Tourism fair etc.

Host: M. Cristina Vannini

Cristina is a museologist with an archaeologist background. After 10 years of field archaeology, managing numerous excavation sites, in 2004 she founded soluzionimuseali-ims, museum and cultural heritage consultancy agency active in the promotion of holistic approach to the cultural heritage field with a special attention to marketing and communication.
Her curriculum is transversal having worked also as a freelance in marketing research field, dealing with Clients such as L’Oreal and BTA. Former Director General of INSULA-UNESCO, National Secretary of ICOM Italy and member of the Board of ICOFOM – ICOM, for 6 years up to May 2020, she sat on the Board of Trustees of European Museum Forum / EMYA, of which she was treasurer and with which she has been actively involved since 2006, following the development of European projects. Lecturer at various Italian universities and international institutions, he has been a contract adjunct professor in University IULM of Milan since 2016 for ARTS, TOURISM AND MARKETS and, from 2019, in Master in Tourism Management.
She is consultant of YAS Management Reform company in Dubai for the development of cultural projects. She was politically committed to the city of Milan and her region, Lombardy. She is the President of Porta Romana District Association and she sit in the Board of some Italian companies. Cristina is ICOM member since 2006, in 2019 she was appointed jury member of the the European Heritage Awards/ Europa Nostra Awards – Education, Training and Awarness Raising for a triennial mandate.
Video production – Alice Bergamaschi for soluzionimuseali-ims

Cristina is member of ICOM MPR.

Link to the video with Paolo Verri

… and you can find it on Facebook

Here comes the first interview:

Guest: Gail Dexter Lord

President and Co-founder of Lord Cultural Resources, the world’s foremost museum, gallery, and cultural planning firm. Based in Toronto with offices in New York, London, Mumbai and Beijing, Lord Cultural Resources has completed more than 2300 successful assignments in 57 countries and 450 cities. Gail has worked with numerous cities including Chicago, Toronto, Ottawa, Vienna, Salford, Bilbao, and Johannesburg to develop their museum hubs and cultural spaces. She conducts courses in cultural leadership, strategic planning and the application of soft power by cities and museums. An art critic, feature writer, frequent commentator, public speaker, and the co-author of six museum planning manuals and several books, her latest books are “Cities, Museums and Soft Power”, “The Manual of Strategic Planning for Cultural Organizations”, and “Museum Development in China/Understanding the Building Boom”. Gail is a Member of the Order of Canada, an Officer of the Order of Arts and Letters of the French Ministry of Culture, and holds an Honorary Doctor of Letters from McMaster University.

Host: Susan van ‘t Slot

Susan van ‘t Slot is Marketing and Communication manager for the Marines Museum, the toughest museum in Rotterdam – The Netherlands. With her team she is working on social, online and offline campaigns for the museum. From 2008 till 2019 she was projectleader marketing & communication for the Reinwardt Academy and responsible for project with numerous national and international museums, educational institution and social agencies on subjects on museums and heritage. Susan is technically and theoretically educated in online and offline marketing, she also has a BA in museology and history. On a personal note: She connects people and institutions, never thinks in problems but in solutions, an all-round marketer due to her experience in teaching, organizing and producing.

Susan van ‘t Slot is board member of ICOM MPR.


Link to the video with Gail Dexter Lord
… and you can find it on Facebook