The Board of ICOM MPR manages the committee’s objectives and reports to the governing bodies of ICOM. The Board is elected for a period of three years at the ICOM General Conferences.
ICOM MPR Board 2019-2022
Dr. Matthias Henkel M.A.
“I am a cultural historian and archaeologist with many years of operational museum and management experience, focused on content-based, strategic, visitor-centered, and brand-oriented development of museums and cultural institutions. As spokesman for the Germanisches Nationalmuseum, I have learned to think and act across departments. As the Head of Public Relations, Communications, and Sponsorships at the General Directorate of the Staatliche Museen zu Berlin, my particular challenge was to enable strategic, content-based, and brand-oriented communication for a total of 17 institutions. As Head of Public Relations for the Task Force Schwabing Art Trove, I learned how complicated it is to reconcile all the historical, criminal, moral and legal aspects of works of art in exploring their provenance, especially during the World War II era. As director-general of the Nuremberg City Museum – a network of seven museums, three collections, and two historical sites – the challenge was to combine management of the business, dramaturgy of the program, and holistic profiling in the museum landscape with the support of city marketing. As a member of the board of directors at the center for audience development at the institute of arts and media administration at the Free University of Berlin, I had the opportunity to combine practical experiences with academic teaching and current research in the field of audience development. On this basis we developed the concept of MUSEUMSMATRIX®. Today I work as an academic teacher and consultant. Currently, I have teaching assignments at universities in Germany and Austria and I am a visiting professor at the Central Academy of Fine Arts in Beijing, China. From 2010 to 2016, I served on the board of ICOM Germany, and temporarily as deputy of the president. Since 2016, I have been a member of the board of ICOM MPR. In September 2019, I was elected chairman of ICOM MPR in Kyoto.
I am working with fellow board member Peter Stohler to organize the next ICOM MPR conference: “Narratives. Long story short.” (21-25 September 2020 Kassel/Berlin in Germany) – see you in Kassel! My fellow board members and I have a common vision for ICOM MPR to work together with all members to:
- make the profile of ICOM-MPR and the profession within the ICOM infrastructure more relevant
- explore how more ICOM-MPR members can be involved in the work of the committee, especially in the regions where they work and live
- inspire and engage more museums marketing and communications professionals from more regions of the world in the work of ICOM-MPR
- offer annual conferences, as well as digital communications and workshops to enhance networking, professional effectiveness, development, and opportunities.
- And last, but not least, I want to build a conceptional bridge between the communication, the curatorial staff and the educational department – that’s my personal understanding of Audience Development 2.0.
United States of America
Fernand Ateba Ossende