Chicago 2018

ICOM MPR 2018 is 8-11 October in Chicago!

ICOM MPR will be 8-11 October 2018 in Chicago. We hope to see you there!

Conference theme: Communicating with Heart: Putting People at the Center.

General schedule information:

Monday, October 8: Registration in the afternoon, with a welcome reception in the evening.

Tuesday, October 9: Keynotes and paper sessions

Wednesday, October 10: Keynotes and paper sessions

Thursday, October 11: Study trips

For more details, please see our schedule at-a-glance, or our detailed schedule with additional speaker detail. Please note that the schedule may change slightly due to speaker needs.

Conference Supporters:

This year’s conference is made possible by generous support from ICOM-US and Choose Chicago. A travel grant from ICOM and bursaries from IBRAM provided support for three delegates, supporting our efforts to expand our community. In addition, we appreciate the in-kind support from Shedd Aquarium, the Museum of Science and Industry, the Field Museum of Natural History and the Chicago History Museum. Thank you, conference supporters!

Please note that Sunday, October 7 is the Chicago Marathon. Many streets in the city will be closed for portions of the day and hotels may be busy. We recommend Monday arrivals.

Registration Information:

Registration rates are $450 for members, and $500 for non-members. All rates are in US Dollars.

Preferred Hotel:

La Quinta Chicago Downtown

1 South Franklin, Chicago, IL 60606

Other Lodging Options:

Marriott Marquis Chicago: 2121 South Prairie Avenue, Chicago, IL 60616: Use promo code: G11 when making reservations.

Hampton Inn & Suites Chicago-Downtown: 33 West Illinois, Chicago, IL 60654: Use corporate partner booking link to make your reservation.

Courtyard Chicago Downtown Magnificent Mile: 165 East Ontario Street, Chicago, IL 60611: Use promo code: G11 under the special rates section when making the reservation.

ICOM MPR 2018 Programme Information

ICOM MPR will be 8-11 October 2018 in Chicago.

Registration is open. Click here to register!

Conference theme: Communicating with Heart: Putting People at the Center.

View our schedule overview, or review additional details about speakers and panel discussions in our detailed schedule.

Call for Papers

The call for papers for ICOM MPR 2018 is now closed. Please visit our conference information page for details regarding registration, schedule and conference hotels.

Conference theme: Communicating with Heart: Putting People at the Center

In 2018, we will be looking at how marketing and public relations practice is shifting on many fronts. One of the most consistent trends is a move to put the individual person at the center – whether it is in how we describe and reach out to our prospective visitors or how we make our museums more inclusive, or in driving sales and developing content. We are excited to discuss these themes with you.

In person: people, not targets

Think of all of the women you know between the ages of 25 to 54 with children. Or of everyone you know aged 55 and over. How similar or different are they? Does that “target audience description” tell you enough? As the media world continues to fragment, it is important that we as modern communications professionals start focusing on our audience as people – individuals – instead of broader, impersonal “target markets.” People-based communications is emerging and changing the way we do our work.

Diversity: Museums for All

Museum audiences are changing. The pool of traditional high-propensity visitors is shrinking as the world becomes more diverse. And at the same time, the competitive field for leisure time activities is expanding tremendously. More museums are constantly being built, major brands are now investing in building experiences and our audience has less leisure time than ever before. What can we as museum professionals do to make our museums more inclusive and accessible to all? How do we expand our audience while creating real spaces for dialogue and participation? And how do we make our communications more participatory and conversational?

Driving Sales: No Margin, No Mission

As public funding decreases for museums, it is becoming more and more important for museums to generate income to fund their operations and growth. Many museums find that the only way to grow is through increased revenue. We will explore and discuss the role of marketing and public relations in generating income through ticket sales, fundraising, crowdfunding and sponsorship. In addition, we will have a lively panel discussion about the topic.

The heart of the matter: relevant content

Communications professionals everywhere are constantly looking at ways to improve their content. In today’s digital world, storytelling is more important than ever, though sadly, we are not all gifted at telling our most compelling stories. What content moves people? How do we move from transactional communications to stories that inspire and engage? And what is the role of traditional media in PR? How does content move from one direction to two-way dialogue?