Call for Applications | International Workshop
“Everything in a Museum Communicates”
December 3rd – 4th, 2024 | Tbilisi, Georgia

ICOM International Committee for Marketing and Public Relations (MPR), ICOM Georgia, the Georgian National Museum, the Academia Europaea Tbilisi Regional Centre, and the Tbilisi Museums Union invite you to join the international workshop Everything in a Museum Communicates in Tbilisi, Georgia, from 3 to 4 December 2024. 

This capacity-building activity, open to the cultural sector and designed to develop the skills and capacities of museum professionals of all ages and backgrounds, is to be held at the Tbilisi State University, and Ilia Chavchavadze Literary-Memorial Museum followed by a special tour around the Exhibition Hall of Lado Gudiashvili Foundation, is part of the Museum Communications at a Crossroads: Empowering Our Communities in Times of Change and Crisis conference (December 4-7).

New perspectives

 The workshop, conducted by ICOM MPR board members Luis Marcelo Mendes (Mr.) and Natia Khuluzauri (Ms.), is a fast-paced and intense program designed to help museum professionals understand the role of communications and strategic brand management as structural elements of a museum, enhance the perception of how a museum’s verbal and non-verbal elements can dramatically influence the visitor experience, and learn how to empower their museum’s mission and value proposition.

However, the most valuable outcome is networking in a safe, welcoming space where professionals can share their experiences, dreams, frustrations, and accomplishments.   

This is a free program, including coffee breaks and a special tour for the workshop participants. All travel costs are at the participant’s expense. 

Send your application today

The call for applications is open until Nov 1st at: https://icom-mpr.typeform.com/workshop

Working Language: English

The number of participants is limited to 30 professionals to ensure the workshop runs smoothly.
The selection process will give priority to the following: 

• Participants of the Museum Communications at a Crossroads: Empowering Our Communities in Times of Change and Crisis conference (December 4-7).
• Museum professionals – either ICOM or non-ICOM members.
• An intermediate level of fluency in English. 

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The workshop “Everything in a Museum Communicates” is supported by the ICOM Strategic Allocation Review Committee (SAREC) in two countries: Italy and Georgia. The workshop was already successfully held in Galata Museo del Mare, Genoa, Italy, on 12-13 September. 

The workshop is organized by ICOM Marketing and Public Relations, ICOM Georgia, the Georgian National Museum with the Academia Europaea Tbilisi Regional Center, and the Tbilisi Museums Union in Tbilisi, Georgia.