Museum Branding: Redefining Museums for the 21st Century

As the world changes and our audience composition and priorities change, museum branding can play a critical role in renewing an organization’s identity, providing value and maintaining relevance. In 2014, our ICOM MPR conference in Taiwan helped us better understand what branding is, and how it can play an essential role in how we are redefining our museums for the 21st century. We investigated the changes facing museums, from changes in our audience to innovations and new technology that will help us provide value. Papers from ICOM 2014 are now available.

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