On October 21, we will open the online voting platform for MPR members to approve or not approve the new name of ICOM COMMS. Voting will close, and the results will be announced during the MPR General Assembly on October 29.

A big thank you to everyone who participated in our two-round open call to change our acronym! With 41% of the votes, COMMS—ICOM international committee for communications, marketing, and audience engagement—won.

Other candidates were PUBLIC (20%), COM (12%), PEOPLE (9%) and keeping MPR as it is (18%).

This process is part of an update of ICOM’s brand. We are also monitoring other International Committees to analyze how other acronyms are changing as a case study.